Prof. K.P. (Suba) Subbalakshmi

Social Media Analytics

Social Media pervades much of our daily life and has significant socio-economic impact around the world. Several interesting research issues arise in this context. What is the nature of information propagation through this medium? How does information spread virally? Who spread that rumor? What are the human dynamics in Social Media and how does it impact information consumption? 

 

Understanding Rumor Dynamics

  • Alireza Louni and K.P. Subbalakshmi, "Method and Apparatus to Indentify the Source of Information/Misinformation in Large Scale Networks", Provisional Patent Filed, January 2015
  • Alireza Louni, Anand Santhanakrishnan and K.P. Subbalakshmi. (Aug 19, 2015). "Identification of Source of Rumors in Social Networks with Incomplete Information", 2015 ASE Eighth International Conference on Social Computing (SocialCom 2015). Academy of Science and Engineering. (9% Acceptance Rate).  Download (535 kb PDF).
  • Alireza Louni and K.P. Subbalakshmi, A Two-stage Algorithm to Estimate the Source of Information Diffusion in Social Media Networks", IEEE INFOCOM Workshop on Dynamic Social Networks, April 2014
 

Information Flow and Human Dynamics

  • S. Anand, M. Venkataraman, K. P. Subbalakshmi and R. Chandramouli. (Oct 1, 2015). "Spatio-Temporal Analysis of Passive Consumption in Internet Media", IEEE Transactions on Knowledge and Data Engineering, IEEE. 27 (10), 2839-2850.
  • Alireza Louni and K.P. Subbalakshmi. (2014). "Diffusion of Information in Social Networks", Social Networking: Mining, Visualization and Security, Mrutyunjaya Panda, Satchidananda Dehuri and Gi-Nam Wang, Springer-Verlag GmbH. XXII.
  • S. Anand, K.P. Subbalakshmi and R. Chandramouli. (Jan 2013). "A Quantitative Model and Analysis of Information Confusion in Social Networks", IEEE Transactions on Multimedia, 15 (1), 207 - 223.  Download (375 kb PDF).
  • M. Venkataraman, K.P. Subbalakshmi and R. Chandramouli. (May 2012). "Measuring and quantifying the silent majority on the Internet", IEEE Sarnoff Symposium. IEEE. Invited Paper.
  • S. Anand, R. Chandramouli, K.P. Subbalakshmi and M. Venkataraman,"Altruism in social networks: Good guys do finish first", Springer Social Networks Analysis and Mining, Print ISBN:1869-5450, Mar 2012.
  • S. Anand, R. Chandramouli and K.P. Subbalakshmi, "Cost of collaboration vs. individual effort in social networks", SIAM Data Mining Conference, 2011.